Industry Dynamics | "Shoes" on the Chain and "China Shoes Capital" on Cloud to Move Towards "World-Class Footwear Industry Cluster"

Wenzhou strongly supports the construction of industrial chain supply chain collaborative benchmarking demonstration projects, and promotes the digitization of the whole process of the industry. For example, to promote the separation and independence of Huilima Industrial Internet Platform from Red Dragonfly Shoes, to establish Zhejiang Huilima Industrial Internet Co., Ltd., and to build a full-link business solution of "Industrial Brain + Zhilian Factory + Digital Industrial Park, integrate and create six complete links of flexible digital products, including explosive grabbing, AIGC creative design, 3D digital design tools, flexible supply chain system" good adoption ", B2B digital SaaS system" good goods ", and new retail SaaS system" good sale ", helping enterprises to reduce costs by 10% and increase sales by 20%, and for the shoe leather industry enterprises to solve the" small scale, scattered business, long link, replenishment difficult, low cost, high cost, opaque "and other pain points and development bottlenecks. Up to now, there are 24000 registered enterprise users in China, with platform sales exceeding 0.2 billion yuan.

Through special policy support, Wenzhou will build a shoe leather industry digital garden with a construction area of more than 60000 square meters with the Huilima platform as the core, build one-stop incubation services such as "shared space, shared supply chain, shared services and venture capital", and accelerate the incubation of innovative start-up enterprises in the shoe leather industry. Among them, shared space is used to provide hardware and software facilities; shared supply chain is used to open up resources such as anchors, retailers and equipment service providers; shared services are used to provide services such as original research and development design, quality control management, warehousing and logistics; and venture capital is used to make direct investments in high-quality small and medium-sized enterprises. Up to now, the park has attracted 52 enterprises in the shoe industry chain, with an output value of more than 0.1 billion yuan. For example, after "Xiaosu Shuo Shoes", which was once weak in its subsequent development due to traffic bottlenecks, entered the park, it obtained a pallet plan customized by Huilima according to its user characteristics through docking with Huilima platform. In addition, AIGC's design tools were introduced, and a footwear product was accurately developed according to its needs in combination with the trend of e-commerce big data. This style of product has sold more than 50000 pairs since it went on the market. The original unit price of only 40-50 yuan has also increased by more than 50%, achieving a single sales of 5.8 million yuan.

focuses on the coupling and symbiosis of "industrial brain + future factory". Wenzhou City promotes the connection of leather shoe industry brain with Huilima and other industrial Internet platforms to iteratively create "shoe sales treasure" application, with weekly sales of nearly 20 million yuan. Adhere to the path of "learning and imitating and innovating", and support Huilima and other high-quality service providers to establish integrated service centers in Lucheng, Yongjia and other footwear industry gathering areas. Organize and promote a series of activities such as product technology promotion meetings to accelerate the promotion of digital transformation across parks, regions and batches. Up to now, a total of 57 intelligent technological transformation projects have been implemented in the field of shoemaking, 7 intelligent factories in the shoe industry have been built, and Lucheng shoemaking industry has been selected as a pilot for the digital transformation of small and medium-sized enterprises at the provincial level.

compiled the "Wenzhou Footwear Industry Development Plan (2023-2035)" to promote the quality standardization, innovative design, intelligent production, and networked marketing of the footwear industry, and strive to 2027 In the year, the total output value of the city's footwear industry exceeded 120 billion yuan, with an average annual growth rate of 7.7 percent. The construction of digital transformation projects of shoe industry such as Huilima Shoe Leather Digital Industrial Park will be taken as the annual key item, and the government and enterprises will work together to create a digital mode of shoe industry cluster with "point innovation and surface promotion.

Wenzhou City, through the dynamic adjustment of the city and county industrial chain work team, improve the linkage, special class promotion and other mechanisms, focus on tackling key problems, capital increase and production expansion, project introduction and training and other work. Up to now, 120 projects have been promoted to increase capital and expand production in the shoe industry, with a total planned investment of 18.2 billion billion yuan. Sign up for more than 1.9 billion yuan projects such as floor shoes cube fashion intelligence. In addition, through the construction of AI design competition platform, in China's shoe capital and other key parks to promote, support conditional territories to give subsidies for the cost of entering the platform. Give full play to the new model of "Industrial Brain + Zhilian Factory + Digital Industrial Park", promote cooperation with colleges and universities and MNC institutions, incubate more innovative enterprises, and accelerate the formation of a certain scale of fashion industry ecosystem.

relies on the "six-in-one" enterprise assistance service system of "ten thousand cadres entering ten thousand enterprises" + "helping enterprise cloud" platform +96666 hotline + government-enterprise through train + enterprise service center + enterprise inspection service center to solve 478 difficult problems of shoe enterprises. Especially for tax-related cases of shoe enterprises, we will study and formulate compliance guidelines and strengthen the "legal physical examination" to avoid losses of more than 850 million yuan for enterprises. Introduced the "first violation of non-punishment + minor penalty reduction + recognition of light penalty + public welfare penalty reduction", superimposed public welfare donations and social services to offset fines and other mechanisms, handled more than 70 flexible law enforcement cases of shoe enterprises.

innovates the mechanism of "data acquisition and 365" to ensure that limited land resources are tilted towards capital increase and production expansion projects with "good development prospects, rapid output value growth and high efficiency per mu", and implements four industrial land supply projects in the footwear industry. Iterative "Ketong" application, providing a total of 23000 scientific and technological services and granting loans of 17 billion yuan.

promotes the docking of Huilima Industrial Internet Platform with Sichuan University to establish an industry-university-research collaboration platform, and jointly builds a fashion institute with the Art Institute of Wenzhou University to provide professional shoe and boot design talents for the shoe and leather industry. Actively play the role of public service platforms such as the Wenzhou Research Institute of China Leather and Footwear Industry Research Institute, and form a team of digital application research experts to provide technical support and professional services for the intelligent transformation projects of cluster enterprises.